R2C Group, Inc., the largest independently owned, direct response advertising agency in the country, specializes in brand-building accountable advertising. Respond2 (creative focus) and Cmedia (media focus) anchor R2C Group, a Portland-based ad agency with offices across the country. Pioneers in branded DRTV production, dovetailed with efficient, high performance media planning, R2C Group’s clients include Vonage, Adobe, bareMinerals, NordicTrack, Rosetta Stone, Shark, TiVo and many others.

Like the founders of The Charles Lafitte Foundation, true entrepreneurs inspired the creation of R2C Group.  Founded in 1998, R2C Group literally “started in the basement” of company founders and husband and wife team Michelle Cardinal and Tim O’Leary. The marriage—and business— combined one of the industry’s leading creative forces (Tim), with one of the most innovative media forces (Michelle), to create a singular approach toward advertising.

Tim and Michelle have also infused their company with a culture of giving back.  R2C Group created a unique and innovative community giving program designed to support and encourage creativity in the local art community, while also raising funds for area charities. The “heART for Oregon” program was created to build community in Portland by raising funds for local non-profit organizations, providing a forum for up-and-coming local artists to show artwork, and present a venue for the community to view and purchase art offered at a lower price point.

The Charles Lafitte Foundation thanks R2C Group & Cmedia for taking a lead sponsorship role in the 2008 CLF Golf Classic.  Your entrepreneurship and passion for giving are an inspiration to us all.


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